MARKETING FOR RADIO.

You market everyone else. Who’s marketing you?

Every day, radio stations tell businesses that marketing matters.

Build your brand. Stay visible. Tell your story. Give people a reason to choose you.

We agree.

We just think radio should take its own advice.

Cedar Valley Marketing helps radio stations market themselves—their brand, their personalities, their promotions and their connection to the communities they serve.

Because your sales team can only sell the product you give them.

It’s time to market the station.

[ LET’S TALK RADIO ]

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MAKE YOUR STATION EASIER TO SELL.

Your Account Executives aren’t just selling commercials.

They’re selling your station, audience, personalities, community influence and brand.

The stronger that brand is, the stronger the story they have to tell advertisers.

Your sales team shouldn’t have to sell around your station’s marketing.

Your marketing should help them make the sale.

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WHAT WE DO

BRAND & POSITIONING

What is your station known for?

We help sharpen your identity, messaging and positioning so listeners—and advertisers—understand what makes your station different.

PERSONALITY MARKETING

Spotify has music.

You have people.

We help turn voices into recognizable local personalities and give listeners more reasons to connect with the people behind the microphones.

SOCIAL & CONTENT STRATEGY

Stop filling the feed just to fill the feed.

We help stations create content that sounds, looks and feels like the station—and gives people a reason to engage with the brand when the radio isn’t on.

PROMOTIONS & COMMUNITY

Local is one of radio’s greatest advantages.

We help stations turn promotions, events, partnerships and community involvement into marketing that reinforces exactly why local radio still matters.

CONSULTING & STRATEGY

Sometimes you need help executing.

Sometimes you need an outside perspective.

We provide station marketing audits, strategic consulting, brainstorming and ongoing guidance designed specifically around your station, your market and your goals.

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RADIO ISN’T JUST A PLAYLIST.

If your biggest selling point is the music you play, you’re competing against millions of playlists.

But Spotify doesn’t have your morning show.

It doesn’t broadcast from the county fair.

It doesn’t interview the high school football coach.

It doesn’t raise money when somebody in town needs help.

It doesn’t walk into the local business down the street.

Radio has something digital platforms can’t manufacture: local human connection.

We help you market it.

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GREAT MARKETING GIVES GREAT SALESPEOPLE SOMETHING BETTER TO SELL.

Programming creates the product.

Marketing builds the brand.

Sales monetizes it.

Those three things should work together.

Cedar Valley Marketing helps bridge the gap between what happens on the air and what your salespeople take into the marketplace.

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START WITH A RADIO MARKETING AUDIT.

How well are you actually marketing your station?

We’ll take an outside look at your branding, social presence, personalities, promotions, community positioning and overall marketability.

We’ll show you what’s working, what’s being underutilized and where we see opportunity.

Your station. Your market. Your opportunities.

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YOU MARKET EVERYONE ELSE.

Let us market you.

We’re not here to tell you which songs to play.

We’re here to help more people care about the radio station you’ve already built.

Radio believes in marketing. It’s time radio started marketing itself.

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