YOU MARKET EVERYONE ELSE. WHO’S MARKETING YOU?
Marketing built for radio. Your sales team sells marketing every day. We help make sure they’re selling a station worth buying.
Radio Marketing
Market the product you’re asking your sales team to sell. In other words – Station branding, positioning, promotions, social media, websites and overall visibility.
Personality & Local
Your people and your community are what Spotify can’t replicate. We help stations turn personalities, local involvement and community connections into a marketing advantage.
Strategy & Consulting
Sometimes you need another set of eyes – and someone willing to challenge the way it’s always been done.
Marketing built for radio.
Your sales team sells marketing every day. Let’s make sure they’re selling a station worth marketing on.
If your cluster is constantly searching for better sellers, maybe sales isn’t the only thing worth examining. Give great salespeople something great to sell.
RADIO BELIEVES IN MARKETING. WE THINK RADIO SHOULD MARKET ITSELF.
Every day, radio stations tell businesses that marketing matters. Build your brand. Stay visible. Tell your story. Be consistent.
We agree.
But who’s doing that for the radio station?
Cedar Valley Media helps broadcasters market the product they’re asking advertisers to buy—from station branding and social media to personalities, websites, promotions and sales strategy.
Because your sales team is only as strong as the product they’re selling.
We help you market your radio station by using inbound marketing methods. We also help you analyze what you are currently selling. Not your sales strategy, not your sales personnel, but the actual product you’re trying to sell. We believe that if your product is awesome enough, sales will follow.
BRAND & POSITIONING: What is your station actually known for? Build a brand that’s bigger than the playlist.
SOCIAL & DIGITAL: Keep the station alive beyond the transmitter with content built for where attention lives.
PERSONALITY & COMMUNITY: Make the people behind the microphones recognizable and turn local connection into an advantage
CONSULTING & STRATEGY: An outside perspective on your station, positioning, promotions, product and opportunities
Companies want to advertise where people are paying attention. Let’s make sure they’re paying attention to you.
MAKE YOUR STATION EASIER TO SELL.
Your account executives shouldn’t have to sell around the station’s brand. The station’s brand should help them make the sale.
When your social media looks active, your personalities are recognizable, your promotions are visible, your website looks professional and your station has a clear identity in the community, your sellers walk into businesses with a stronger product.
Better marketing doesn’t replace great radio sales. It gives great radio sales something better to sell.
Josh’s appearance on Loyd Ford’s Radio Rally podcast
Josh knows inbound marketing AND radio
Radio sales isn’t just about sellng harder. It’s about building a station that listeners care about and advertisers want to buy into.
Radio has spent a lot of time trying to improve the sale. Maybe it’s time we put the same energy into improving the product we’re selling.
Cedar Valley Media isn’t another sales consultancy. We’re not interested in your sales strategy. We’re interested in what happens before your sales strategy. We truly believe that if you have a strong product and a grasp on inbound marketing, customers will seek YOU more than you seeking them.
Contact us
Great radio sales start with a great product.
If your station has great personalities, strong local connections and a story worth telling, let’s make sure people know about it.
Cedar Valley Marketing helps radio stations strengthen their brand, market what makes them different and give their sales teams something better to sell.
Sometimes that means a fresh perspective. Sometimes it means a new strategy. Sometimes it means helping you execute it.
Tell us about your station, your cluster or the challenge you’re trying to solve.
