Josh is a regular Radio Ink contributor. Click on one of his columns below!
Stranger Than Fiction – September 10, 2026: Josh talks about how radio’s biggest enemy isn’t digital – it’s a boring radio station.
Gen Z’s AI Fatigue Is Radio’s Next Opportunity: August 27, 2026: Josh talks about Gen Z’s new interest in all things NON-digital and how radio can capitalize on this opportunity.
Radio’s Identity Crisis – August 13, 2026: Josh talks about how radio has allowed digital marketing to make itself insecure, thereby making radio much less awesome.
Radio’s Analog Opportunity – July 30, 2026: Josh talks about how radio needs to lean in to the fact that it’s free and doesn’t require a subscription, and how so many folks these days are tired of paying for EVERYTHING.
No Strings Attached – July 16, 2026: Josh talks about how advertising isn’t a radio phenomenon; it’s a media phenomenon.
Turn It Up, Freddy: The Road Trip and The Radio – June 18, 2026: Josh talks about the now world famous German World Cup soccer fan and how he discovered local radio during his U.S. travels during the summer of ’26.
When Digital’s Trackability Breaks Down, Radio Has an Opening – May 6, 2026: Josh sheds a spotlight on how digital isn’t as “trackable” as it claims to be and how radio needs to exploit this.
Do You Treat Your Station Like A Client? – April 22, 2026: Josh calls for radio stations to use their very own inventory to promote and market THEMSELVES.
Why Smart Radio Sellers Chase Auto Dollars Outside Their Signal – April 8, 2026: Josh talks about how car buyers don’t shop by signal, they shop by price. Therefore, don’t be scared to call on dealerships out of your signal.
Are We Being Honest About In-Car Listening? – March 25, 2026: Josh talks about how the “ad supported” language that radio execs use is intellectually dishonest because Spotify has over 200 million paid subscribers.
If You Were Running for Office, Would You Buy Your Station? – March 11, 2026: Josh talks about how to make your station attractive to political candidates and agencies so that they’ll want to buy into it.
Sales Inbound: Why Brand Visibility Is Your Ticket To More Deals – February 25, 2026: Josh talks about how if inbound marketing isn’t your station’s secret seller, you’re not doing it right.
How Social Media Supercharges Radio Sales – November 19, 2025: Josh gives some valuable social media tips to station owners, managers, and broadcasters.
Casting a Deeper Net: Rethinking Radio Formats – November 5, 2025: Josh talks about how many radio station formats are terrible, need to be rethought, and how it’s not 1984 anymore.
How Radio Can Win in the Age of Digital Fatigue – October 22, 2025: Josh talks about how radio can win because folks are digitally fatigued.
Why The Best Brands Go Deeper, Not Wider – August 13, 2025: Josh talks about how playing it safe doesn’t create loyalty and being generic doesn’t grow community.
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